Just in case you haven’t noticed… everyone these days has a mobile phone.
When I got my first cell phone, it was just that a phone. These days your mobile phone is a powerful computer connecting you to information and people around the world.
Consumers are searching online for information about your business either via their desktop computer, but most likely, via their mobile phone.
Google considers many factors in their search algorithm in order to determine where a website will show. As of April 21, 2015, Google s at a site’s “mobile-friendliness as a ranking signal”
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What Google wants is to make it easier for users to get relevant, high quality search results that are optimized for their devices.
Why make a website mobile friendly?
Here’s visual from the Google’s Developer’s blog:
A mobile friendly version of the site makes it easier for the user to navigate your site and find relevant information when they are looking at your site from their mobile phone.
Bottom line: If you want some search engine love, you better make sure your website is updated to today’s mobile standards…or Google may just ignore you.
Google has it’s own Mobile Friendly Test where you enter your website’s URL and Google will tell you if your site is mobile friendly. Click here to check your site.