Is Your Website Mobile Friendly?

Just in case you haven’t noticed… everyone these days has a mobile phone.

When I got my first cell phone, it was just that a phone.  These days your mobile phone is a powerful computer connecting you to information and people around the world.

Consumers are searching online for information about your business either via their desktop computer, but most likely, via their mobile phone.

Google considers many factors in their search algorithm in order to determine where a website will show.  As of April 21, 2015, Google s at a site’s “mobile-friendliness as a ranking signal”

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Google Webmaster Central 

What Google wants is to make it easier for users to get relevant, high quality search results that are optimized for their devices.

Why make a website mobile friendly?

Here’s visual from the Google’s Developer’s blog:

Why make a website mobile friendly — Webmaster s Mobile Guide

A mobile friendly version of the site makes it easier for the user to navigate your site and find relevant information when they are looking at your site from their mobile phone.

Bottom line: If you want some search engine love, you better make sure your website is updated to today’s mobile standards…or Google may just ignore you.

Google has it’s own Mobile Friendly Test where you enter your website’s URL and Google will tell you if your site is mobile friendly. Click here to check your site.

Why Video Should Be An Important Part of Your Marketing Strategy

Did you know that one video is equivalent to about 1.8 million words of content in the eyes of the viewer? Or that 46% of all internet users watch at least one video per month, with the average number of videos per person per month being 33? How about the fact that 100 million people view videos online daily?

90% of all online shoppers have reported that a video on a major retailer’s website has been very helpful when it comes to their shopping and buying decisions. And when all the video ads at the beginning of online videos are added up, the average viewer spends almost 17 minutes a month watching ads online?

Other Reasons You Should be Incorporating Video into Your Marketing Strategy

It’s clear that video makes up a substantial portion of what people come to the internet for and if you’re not taking advantage of that, you’re not living up to your business’s full potential. YouTube is the second largest search engine in the world, behind Google, and is bigger than Yelp! and Bing combined.

Combine that with the fact that Google owns YouTube and it’s easy to see why having videos up on YouTube will increase your rankings. Uploading and tagging your video on YouTube not only builds another avenue to your site, it also helps increase your website’s rankings in the Search Engine Result Pages (SERPs).

Google’s algorithm actually adds more weight to sites that have a YouTube video not only embedded, but also associated with the site on YouTube via links and tagging. Your video may also show up on SERPs, taking up more real estate on the search result page, and thus pushing your competition below the fold where people are less likely to scroll down to see them.

The bottom line is that videos are a major marketing opportunity and if you aren’t using video, then your competition probably is…or soon will be.

Three Benefits Your Business Gets from Making a Video

  1. Videos Attract People Who Learn Visually. Not everyone acquires knowledge in the same manner. Some like to read content, some like to look at data charts and others like to watch videos. Videos are unique in that you can attract both audio and visual learners at the same time. Videos can condense a lot of information into a short period of time, making it perfect for the multi-tasking, on-the-go consumer who doesn’t have time to read your content.
  2. Videos Make You Human. Businesses don’t always have the best face when it comes to public relations. Video helps put a personal touch on your brand. You can show your human side and build confidence in your audience.
  3. Videos are Engaging. When your lead is watching your video, they are thoroughly engaged. Not only are they watching, they are listening, they are clicking and they are reading any information you put on the screen. This is a fantastic way to get your main points across and have your audience remember your message.

 

Engage Your Customers with Social Media Marketing

Social media is a way for any company, organization or individual to reach their potential customer and exisiting clients. When you want to sell an idea, product or service, you have to be where your audience is…and today that means on social media.

Why Does Social Media Marketing Work?

Sites like Facebook, Twitter, LinkedIn, Pinterest allow users to stay in contact with one another…sharing ideas, videos, updates, news, recipes, etc. Social media is exactly what it means: a place to be social and share media and stay connected.

For brands and individuals that are looking to connect with their audience, being on social media gives them a unique opportunity to engage their demographic. Social media sites such as Facebook or Twitter allows you to open a direct line of communications with the masses, one that they can then respond to, share or ignore as they see fit.

With some social media platforms, like Facebook and Instagram, you have to get your audience to connect with you first before they can regularly see the content you post. With other platforms, like Twitter and LinkedIn, your content goes out to the world, and people can still choose to connect with you to better follow you.

One popular method of getting others into the conversation is called “hashtagging.” A hashtag, the pound sign followed by a keyword that represents the topic e.g. #SocialMedia, gets people to join the conversation.

When you join the conversation about topics near and dear to your brand, you set yourself as an authority in the industry. This is how you get people interested in you on social media. Once they are following you or “liking” you or “friending” you, your content will go directly into their newsfeeds.

When this happens, you have a direct line to your consumer to tell them anything you want. This means you can talk about your new product line, give them information they need and want, or any other number of things. Of course, you don’t want to just sell yourself, you want to keep them interested in what you have to say, so providing them with data, information, useful tips, funny stories, will keep them coming back for more.

It will also create a viral aspect to your social media marketing since your followers will want to share your interesting, fresh and helpful content with their friends. In turn, this brings more followers, viewers and ultimately, dollars to your brand.

Which Social Media Platforms are the Best for Marketing?

The current popular social media sites for marketing are Facebook, Twitter, Pinterest, and Instagram. Each social media site has a different user profile in terms of age group, interests and online habits.

For example:

  • Facebook tends to attract a middle-aged to older crowd, while Twitter lends itself to the younger to teen crowd
  • LinkedIn is mainly used by business and industry professionals
  • People who use Pinterest are more likely to be into crafts, the arts, cooking and DIY home projects

If you know your audience, you can directly translate that into knowing where your audience is on social media. It’s a matter of being where your audience is engaging with them.

Why Web Design is Important

What would you do if you walked into a store and smelled something horrible, saw flashing strobe lights, was literally mobbed by overbearing, commission-seeking salesmen and then couldn’t find anything you were looking for?

Probably get the heck out of there as quickly as possible.  Landing on a poorly designed website  is the same as walking into an poorly organized and messy store or office.

Your Website is Your Store Front to the World

These days many of your potential customers or clients will  check you out on the web before they make contact with you.

If your visitor comes to a poorly designed website or even an outdated site they will not even spend the time to find out more about who you are and what your business is about.  The “BACK” button is just a click a way

Web design is super-important to the functionality and overall appeal of your website.

Poor web design will lose customers.  A  first time visitor with a bad experience on your website will not be coming back to give you another chance.  It’s unfortunate, but people do judge a book by its cover.

On the other hand, a website that is designed with the visitor in mind will keep them engaged and on the page, constantly moving down your sales funnel until they become a conversion.

What is  Good Web Design?

Good web design should be visually appealing and make it easy for visitors to navigate through your products and services.

Good web design focuses on a number of key points:

• The site should be clean and without distraction.  Having some “white space”is important in order to focus the visitor to your content.

• The site should be easy to navigate.  It should be clear to the visitor that if they click on an area, they know where they are going and they reach the relevant  information they are looking for.

• The color scheme should ideally match your brand or logo.  Having a black background with white letters is hard on the eyes. The best color for content is still black lettering on a white background. Keep your borders as defining points, not distracting points.

• The loading time should be fast, between 3 to 5 seconds maximum. For every second extra your page takes to load, you are losing a percentage of your customers. Keep weighty content to a minimum and be sure your load times are balanced across all pages.

To find a example of good web design, all you have to do is think about a website that you frequent often and love to be on. Chances are, it is designed properly which is why you keep going back.

Do you have to be a web designer to design a good website?

Unless you are fairly computer savvy and have a good eye for layout and color schemes, it’s probably a good idea to hire a web designer to create your site.

How much does a good web designer cost?

This question is hard to answer and depends on how intricate your website will be.

Expect to pay anywhere from a few hundred to a few thousand depending on your needs, scope and how customized you want the site.